How to Build a One-Time Offer System That Vacuums Cash

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What is a one-time offer (OTO)?

If you’ve ever downloaded a free report, booklet, book, video series or signed up to some sort of newsletter of email-based free course, you probably have ended up on a confirmation page. This page thanks you for signing up and it can give you some information regarding when you will receive the freebie that you are interested in.

If you looked at the rest of the page, a lot the times you’re going to see an offer. This is called a one-time offer. This type of offer also appears when you bought an item, usually a low-priced product like an e-book, a report or software.

It’s important to note that regardless of how you get to this page, it only appears once. That’s the whole point of the one-time offer. It truly is a one-time offer. You get it when you are really “hot” or really interested in a particular topic or subject matter. Its scarcity is what makes it so powerful.
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