Local Business Traffic Blueprint – Helping Local Business Success

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ContentsContentsContentsContentsContentsContentsContentsContents
Why Do You need to Integrate Online and Offline Marketing? ……………………………………………. 4
The Great Chasm between Online and Offline Marketing ……………………………………………………. 5
The 4 C’s ……………………………………………………………………………………………………………………….. 6
Ensure that the Campaign has flourished on Social Media …………………………………………………… 8
The various Online and Offline Marketing Tools that can be used to Generate Traffic ……………. 9
Offline Advertising of the Website ………………………………………………………………………………….. 10
Public Relations ……………………………………………………………………………………………………………. 12
Sponsorship ………………………………………………………………………………………………………………….. 13
Physical Reminders and Direct Mails ………………………………………………………………………………. 14
Exhibitions …………………………………………………………………………………………………………………… 15
Packaging and Labelling ………………………………………………………………………………………………… 16
The Individuality of the Brand ………………………………………………………………………………………… 17
Word of Mouth …………………………………………………………………………………………………………….. 18
Merchandising………………………………………………………………………………………………………………. 19
The Different Online Communication tools that can be used to Generate Traffic ………………….. 20
Affiliate Networks ………………………………………………………………………………………………………… 21 Banner Advertising ……………………………………………………………………………………………………….. 24
Email Marketing ……………………………….

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