Modern Email Marketing

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Table of Contents
Introduction 04
Step #1: Be Clear on Who You Wish To Market To 08
Step #2: Find the Right E-Mail Marketing Platform 14
Step #3: Decide on your list incentive 19
Step #4: Create and feature topnotch list incentives 29
Step #5: Decide between updates versus pre-scheduled emails 36
Step #6: Optimize your list by targeting your traffic source 43
Step #7: Optimize Your Squeeze Page Sign-Up Rate 46
Step #8: Identify your list segmentation strategy 25
Conclusion 61

E-mail marketing is hands down the
most powerful and effective form of
online marketing. Nothing comes close.
Seriously. Even search marketing with
all its hype and tried-and-proven
success can’t even hold the candle to
just how effective list marketing can
be. It’s easy to see why, survey after
survey, marketing firms keep putting e-mail marketing at or near the top of their
advertising preferences. Here are the reasons why.
Through e-mail marketing, you can get in front of the eyeballs of your audience members
anytime anywhere. That’s right. You can be at a beach in the Bahamas somewhere writing
an e-mail update. Plug that in to your e-mail service provider and your audience,
regardless of where they may be in the world and regardless of what they’re doing, are
sure to get your e-mail. After all, most people check their e-mail inboxes.


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