Senior Customer Insight Analyst for Market Segmentation

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15 days

Job Description:

Primary goal of the project: Surface latent segments that demonstrates financial situation of the an American.

Task: We are conducting a survey among American about their financial situation. To enable targeted marketing, we need need to segment the market based on who they are, their financial situations etc. Essentially, do market segmentation.

Project: We need someone who can do segmentation analysis on the survey data and then build predictive tool to classify existing or new customer into identified segments (typing tool)

Technique: The segmentation should be done only using Latent Class methodology through latent gold software.

Criteria for applying the job:
Must have done segmentation on survey data
Expert in leveraging latent class segmentation methodology (latent gold or comparable software)
Be able to test the model thoroughly and surface meaningful differentiated and sizeable segments
Produce high-level insights and profile of segments

— Job will start in end of January


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