The Ultimate Multi Level Marketing Secrets – Everything You Ever Need to Know About Multi Level Marketing

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Table of Content
Chapter 1 ….. 4
The Multilevel Marketing Concept ….. 4
What is Multi-Level Marketing? ….. 4
Multi-Level Marketing Vs. Pyramid Marketing ….. 4
Structure of Multi-Level Marketing ….. 5
Growth within Multi-Level Marketing Firms ….. 5
CHAPTER 2 ….. 6
Understanding the MLM Situation and Opportunities ….. 6
Scope of Multi-Level Marketing ….. 6
Multi-level Marketing Opportunities ….. 7
CHAPTER 3 ….. 8
Understanding the MLM Model …. 8
Multi-level Marketing Model ….. 8
Chapter 4 ….. 10
Tips to Develop Appropriate Compensation Plan ….. 10
Basic Compensation Strategy ….. 10
Chapter 5 ….. 12
How to Find a Good MLM Business ….. 12
Step I: INVESTIGATE THE COMPANY ….. 12
Step II: INVESTIGATE THE PRODUCT: ….. 13
Step III: INVESTIGATE THE COMPENSATION PLAN: ….. 14
Chapter 6 ….. 17
Multilevel Marketing versus Traditional Marketing ….. 17
Difference between MLM and Traditional Marketing ….. 17
Chapter 7 ….. 19
How to Improve Your Multilevel Marketing Skills ….. 19
Chapter 8 ….. 21
Essentials of MLM Business ….. 21
Chapter 9 ….. 23
The Legality of Multi level Marketing ….. 23
Chapter 10 ….. 25
Multi level Marketing Scams and Tips to Avoid Them …. 25
Tips to Avoid Multi level Marketing Scams: ….. 26
Chapter 11 …. 27
Online Multi Level Marketing Opportunities ….. 27
Guidelines for Efficient Online Multi-level Marketing ….. 27
Chapter 12 …. 29
Relationship Building through Multilevel Marketing ….. 29
CHAPTER 13 ….. 31
Generating Leads ….. 31
Chapter 14 ….. 32
Measuring Multilevel Marketing Performance….. 32
Chapter 15 ….. 34
Advantages of Multi-level Marketing ….. 34
Chapter 16 ….. 36
Disadvantages of Multi-level Marketing ….. 36
Chapter 17 …… 38
Why MLM Goes Wrong- the Company’s Perspective …. 38
Reasons for MLM Failures …. 38
CHAPTER 18 …. 40
Secrets of Multi-level Marketing ….. 40
Chapter 19 …. 42
Multi-level Marketing – an Overview ….. 42

Chapter 1

The Multilevel Marketing Concept

What is Multi-Level Marketing?

Multi-level Marketing, or MLM, is a marketing strategy which creates a down line of distributors and a hierarchy of multiple levels of compensation. The sales force is compensated not only for their own sales but also for the sales of the people they help recruit. Firms, having a large product base, often cannot employ equivalent sales force; and believe they would be better off without the traditional approach. Hence, they implement MLM to survive competition from multi-nationals.

MLM is also known as Network Marketing because it utilizes a network of individual customers to hit other potential customers. In other words, every individual customer serves as a sales representative.

Multi-Level Marketing Vs. Pyramid Marketing

People often confuse MLM with pyramid marketing; however there is very clear distinction between the two approaches: pyramid marketing is about getting your money and then using you to recruit other distributors; MLM, on the other hand, is about moving the product through a larger network of distributors so that the business can increase sales volume.

Another difference between MLM and pyramid marketing is that Pyramid marketing requires each level to DOUBLE before a new level is created so it isn’t fair to people lower down in the levels and also unethical. MLM, however, awards a commission based upon the volume of product sold through own sales efforts as well as that of the down line organization.

Since MLM faces the risks of initiating a business that has not been tested by the customers is not recognized, people prefer to wait a coupe of years before joining. Hence, they also witness the company’s track-record and reliability.
Structure of Multi-Level Marketing
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