Attraction Marketing 101

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Job Description:

Attraction marketing may be the buzz word that is out there
commonly heard by most Internet marketers. Yet, what
does this mean? As an Internet marketer, you do need to
know what this type of marketing is as it will likely be one of
the most important, profitable tools you have in low cost
online marketing that is highly effective.
First, understand what it is and then learn how to implement
it within your own business. Most business owners can find
success using this method to help them to develop their
online business. It works in any sector, industry or niche.
When applied effectively, it is a low cost, long term success
tool no marketer should go without.
The short definition of what attraction marketing is may
seem too simple. It is simply a term that means that the
Internet marketer uses the Internet to help attract people to
the business they are in.
To take this to another level, attraction marketing can be
defined as bringing people to you rather than going afterthem. The best way to see this is to take a look at the
opposite method, the way that most print or "non online"
advertising is done.
In traditional advertising, countless dollars are spent to find
the consumer most likely to invest in the product or service.
Billboards are placed along freeways for radio stations, for
example, since people listen to the radio most often in the
car. Advertisements go to the most likely consumer rather
than the consumer coming to the product directly for a
In attraction marketing, the consumer comes to you and
your product or service because they have heard that it is
something that can benefit them, in some way. Ultimately,
this allows for the business to do well since the
advertisements are being presented in a pleasant manner.
Internet marketing is not often about catchy slogans and
flashy ads. Rather, it is a method of bringing people in to
information, products and services because they are already
interested. Mastering this can help a business to grow



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