What Is Domain Authority And Why It Is Important?
With a lot more than a Billion internet websites trying to establish themselves on the net, it truly is critical to rank them as outlined by their authority and credibility. Among these are the likes of established media publications and also spam-bots attempting to put quite a few internet users at danger. When searched for a certain keyword on the internet, Google and several other Search engines like google use algorithms to decide which search outcome must be displayed further ahead based on lots of things, that are not rather open towards the typical net customers.
Developed by Moz, Domain Authority is a metric that can be used to understand how Google’s Algorithms rank you based on your authority or credibility on the web. While many online developers have been plucking their hairs wondering how Google’s Algorithms work, Moz’s Domain Authority is a way to gauge how your website would perform competitively when pitted against other websites in your niche. The Domain Authority is a score based on a scale of 100 and an amalgam of many SEO factors that make some websites rank better than others on the web.
Among the many SEO factors, the key elements which make up the DA are – The website’s Age, Popularity, Backlinks, MozRank, MozTrust, etc. Domain Authority was developed as a competitive metric to keep track of how well you are performing when compared to your opposition. The more the DA on a scale of 100, the better your website is placed when it comes to ranking on Google.
Why DA is important?
With Matt Cutts recently announcing that Google will start punishing quick-fire guest posts in the upcoming algorithm updates, it has become tougher for content developers to rank better with sub-par content. There are no ways to game the system now and it is now level ground for all the online publishers. DA is another metric used to understand the performance of your website and it is considered important, as just like Google, it is hard to influence that metric and it takes a lot of factors under consideration before calculating your DA score.
With even the dropping of updates to PageRank by Google, Domain Authority would soon become one of the key metric to gauge the quality of your website, often needed by advertisers.