Content Marketing Blueprint

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Table of Contents
Introduction …… 6
Chapter 1 – Developing Your Content Marketing Strategy …… 8
The Content Marketing Ecosystem …… 9
The Six Parts of the Recurring Content Ecosystem …… 10
High-Quality Front End Content …… 10
Provide an Opt-In Offer …… 11
An Email Onboarding Sequence …… 11
An Initial Conversion Opportunity …… 12
A Follow-up Sequence …… 12
Another Conversion Opportunity …… 13
The Four Parts of the Asset Ecosystem …… 13
A High-Quality Long-Form Content Asset …… 13
An Initial Engagement Opportunity …… 14
An Initial Conversion Opportunity …… 14
A Follow-Up Email Sequence …… 14
Chapter 2 – Finding Your Audience …… 16
Why You Need a Customer Avatar …… 16
Assessing Perspective ……. 17
Assessing Capabilities …… 17
Assessing Profit Potential …… 18
Chapter 3 – Making the Right Offers …… 20
Developing the Right Offer ….. 21
Get the Facts …… 21
Simplify …… 23
Review …… 23
Chapter 4 – Creating Your Content …… 25
The Five Pillars of Content Creation …… 25
Simplicity …… 25
Specificity …… 26
Serendipity ….. 26
Discipline ….. 27
Content Delegation ….. 28
Creating Recurring Content …… 28
Choosing Your Front-End Content Themes ….. 30
Build an Opt-In Offer …. 32
Build an Onboarding Sequence …… 33
Make Sales Offers …… 35
Follow-up with Your Prospects ….. 36
Creating Your Content Assets ….. 37
Clarify Your Concept ….. 38
Build an Outline …… 38
Building Out the Content …… 39
Leveraging the Asset …… 40
A Word on SEO …… 40
Chapter 5 – Distributing Your Content …… 43
Email Marketing ….. 43
Utilizing Social Media ….. 44
Facebook …… 44
Twitter …… 45
YouTube …… 45
Instagram ….. 46
Pinterest …… 46
LinkedIn …… 46
Google+ …… 47
Conclusion ….. 48

Introduction
As a business owner, you know that how your market your business is at the heart of your success. In fact, most aspects of your business are dependent on you developing a successful marketing campaign. You may provide the best services or sell the best products, but if you don’t have a solid marketing plan, potential customers would never know about it.
Today’s prospects are looking for useful information, but have a strong resistance to the "hard sell." Most consumers spend the time to research services online before making a purchase. They take the time to study different products, compare prices and features before ever stepping foot in a store. They want good content that helps them make a decision but don’t like being sold. In fact, 70-percent of consumers would rather learn about a company through an excellent article rather than advertising.
Compelling content can help your business build strong customer relationships without resorting to the less productive "hard sell” tactics. The content you produce showcases your expertise, which gains consumer trust by highlighting important topics that affect consumers. Well-crafted content can bring traffic to your website and social media accounts, boost your performance on search results pages, and give your audience the chance to share your content with their friends, resulting in higher conversion rates for your business.

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