———- This hourlie is for a single retargeting campaign and does not include dynamic retargeting ———-
Retargeting (or remarketing) is a method of showing adverts to people who have visited your website while they are browsing other sites across the internet. This is extremely effective as we will be showing ads to people who have already expressed an interest in your products or services.
Perhaps life got in the way and they couldn’t buy right then, with retargeting, I can give them another opportunity (or 10) to buy.
This hourlie is the setup of 1 retargeting campaign, setting it up in adwords and installing the code on your website. I will then structure the campaign and target the correct people with the best ads.
For example, if your site was Mcdonalds, I would target people who viewed your chicken burger with other chicken based product ads, and people who viewed your cheese burger with other beef based products ads.
If you decide to, you can provide images for image based ads rather than (or alongside) the text based ones I will create for you.
This is an essential service for any website, if you are not utilising retargeting on at least 1 network (Google and Facebook are the best) then you are quite simply leaving money on the table.
I am a Google partner and have been running adwords accounts for 6 years, managing over £8 million in ad spend.
I am also part of an elite mastermind group that specialise in PPC advertising and account setup, the combined knowledge of myself and this group of people ensures that I deliver and excellent quality of work.