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Social proof is one of the most powerful forces when it comes to persuasion, trust and selling. Please see this Video Preview:
Social proof and FOMO (“fear of missing out”) leverage psychology to get your site’s visitors to take action by showing them the actions that other visitors are taking.
Social proof is a marketing technique that you can use to ease the minds of potential customers by showing them that others are using and enjoying your products and services.
It’s based on a psychological phenomenon where people do what others do because they see those actions as socially popular and accepted.
Social proof is an incredibly powerful tool because consumers want proof from others like them, not the brands trying to get their money.
In fact, 92% of online consumers will look at product reviews before making a purchase. Product reviews are 12X more trusted than sales copy or product descriptions provided by manufacturers.
Social proof has a close relative called FOMO, or “fear of missing out,” that uses urgency to convince potential customers to buy before they miss out on a cool product.
FOMO works because it plays on human behavior; we’re pretty much wired to feel anxiety about missing out on something that others have or are doing.
Social proof and FOMO are proven to work. Now it’s just a matter of finding the best social proof tool for you.
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