Walmart Unverified Review Syndication Service

• What is Review Syndication?

A syndicated radio show appears on multiple channels, and so does a syndicated review. But what does this actually mean?

Essentially, review syndication is what happens when a review on a single retail site or marketplace appears on many different retail sites or marketplaces, increasing the exposure of this priceless user-generated content (UGC) (also known as "customer-generated content" or CGC) around the internet.

Therefore, review syndication is a practice that helps you increase customer trust, brand awareness, and social proof — everywhere your products are sold.

• Why Is it Valuable for eCommerce Businesses?

Look at it this way. If you have a new eCommerce store, it can be a struggle to grow quickly in the first few years. You don't have much brand recognition so it's going to take a lot to get noticed by new customers.

Imagine you make a sale on Walmart.com and the buyer leaves a review talking about how much they love your product and how enthusiastic they are to recommend it to their friends and family members. Great news, right? But because it's only on one site, only a few people will see it and the overall impact is limited.

Now imagine that the same review is initially left on Walmart.com, but is now appearing on Walmart.com, Etsy, Amazon, and eBay, in addition to your own eCommerce site. Suddenly, the number of prospective customers that see this customer-generated social proof is multiplied — and we know that online reviews are trusted by consumers more than almost anything else. The result is faster growth, more sales, and the ability to foster brand loyalty that will pay dividends for your business both now and in the future.

• How does Review Syndication Work?

The review syndication process involves assisting with review generation, curating and matching new reviews to relevant locations all over the internet, as well as combing marketplaces and social media platforms for existing UGC and making sure it's leveraged on as many properties as possible.

• How Do I Syndicate Reviews?

It is possible to syndicate reviews manually, but the process is very time-consuming. For example, Stamped.io allows you to pull reviews and ratings from other sites and display them on your website, but the time and effort it would take to try to take these reviews and submit them on other marketplaces are most likely considerably more than you're willing or able to spend.

To truly capitalize on review syndication, you'll need a knowledgeable team to help you out. At Stamped, we've partnered with the experts in syndicated content, Bazaarvoice, to help our users get the most out of their eCommerce review management strategy.

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