Instructions
Buyer Instructions for Writing /Copy writing.
1. Objective:
- Clearly state the purpose of the copy. Is it to sell a product, generate leads,
inform, or engage?
2. Target Audience:
- Describe the ideal customer. Include demographics, interests, pain points, and
what motivates them.
3. Key Messages:
- Outline the main points you want to convey. What are the essential features
and benefits?
4. Tone and Style:
- Specify the desired tone (e.g., formal, casual, persuasive) and style (e.g.,
storytelling, direct).
5. Length:
- Indicate word count or length requirements for different platforms (e.g., social
media posts, website content, emails).
6. Call to Action (CTA):
- Define what action you want readers to take (e.g., purchase, sign up, contact).
7. Examples:
- Provide samples of writing styles you like or links to competitor content that
resonates with you.
8. SEO Requirements:
- If applicable, include keywords to incorporate for search engine optimization.
9. Deadline:
- Specify when the copy needs to be completed.
10. Review Process:
- Explain how feedback will be given and how many rounds of revisions are
expected.
Additional Tips
- Be Clear and Specific: The more details you provide, the better the final copy will meet your expectations.
- Encourage Questions: Let the writer know they can ask for clarification if anything is unclear.
Using this structured approach will help ensure the copy writing aligns with your goals and effectively engages your target audience.