Captions, threads, and campaigns that spark interaction
As a Social Media Post Writer, you are the voice behind a brand's digital presence. Your primary role is to craft compelling, on-brand, and engaging content for various social media platforms, including Instagram, Facebook, Twitter/X, LinkedIn, and TikTok. You understand how to adapt tone, style, and messaging to resonate with different audiences and meet marketing goals.
Key Responsibilities:
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Write original, creative, and audience-focused posts for multiple social platforms
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Collaborate with marketing and design teams to align content with campaign goals
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Stay up to date on social media trends, hashtags, and platform-specific best practices
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Maintain a consistent brand voice while tailoring content for different channels
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Monitor post performance and adjust copy strategies based on engagement data
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Participate in brainstorming sessions for campaigns, launches, and promotions
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Ensure all content is grammatically correct, error-free, and optimized for readability
Skills & Qualifications:
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Strong copywriting and storytelling abilities
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Excellent grasp of social media culture, trends, and language
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Attention to detail and ability to meet deadlines
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Experience using scheduling tools (e.g., Buffer, Hootsuite, Later) is a plus
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Knowledge of basic SEO and marketing principles is a bonus